You need it yesterday right? Now what? Is it done yet? What should it look like? The creative brief is done – we’ve met, discussed, reviewed, and presented.
Design is when we open up Photoshop, stare at the screen & wait for divine inspiration. We eventually come up with something great, right? Umm, nope and hell no.
Design involves talking, hand sketching and strategy. It includes research and precision.
From various arenas of inspiration, comes the big idea. Thumbnail sketches are created and reviewed and narrowed down. The best ones are tightened up and presented to you.
With your feedback, the best concept goes back to the drawing board – literally or electronically – for refinement. Subtleties of form, color, image and type are explored and adjusted. Once the essential elements of the design are approved, we get cracking.