Why We Do What We Do

The Design Boutique helps clients grow through thoughtful storytelling,
branding with meaning and user experiences that have an emotional and financial impact.

From naming, branding, design and SEO, everything is crafted to achieve strategic goals.

Our proprietary processes result in increased sales and proven ROI.

BRAND STRATEGY
Define the brand personality. What needs to be said, vision statement and backstory

BRAND DEVELOPMENT
Naming, tagline, corporate identity // logo design  //  brand style guidelines // copywriting

DIGITAL
Website Design // Content Creation & Optimization // Blog writing // Google Adwords // Search Engine Optimization (SEO) // Search Engine Marketing // Technical SEO // Retargeting // Remarketing Advertising // Mobile Geofencing

COMMUNICATIONS
Create collateral, signage, corporate communications and sales materials

laney-silverman

Laney M. Silverman

Specializing in branding, websites and SEO, Laney has created work for some of San Francisco’s top law firms, restaurants and bars, boutiques, hotels, and hedge funds. Clients include Joe Montana, Court of Master Sommeliers, The Body Shop, Discovery Channel, Greystone Hotels, MJC Ventures, Macy’s West, Marriott Hotels, Pay Pal, Shannon Ridge Winery, Williams-Sonoma, UCSF, The Gap, and Men’s Wearhouse.

Laney M. Silverman is Chief Creative Officer + Founder of the Bay Area-based design studio, The Design Boutique. She is involved in every step of each project, from sketching to production.

Laney holds a BA in communication design from California State University, Chico, and continues postgraduate education, including coursework at California College of Arts.

A key factor in Laney’s success is combining traditional design theory and technology to communicate “the big idea.”

In her spare time, Laney can be found driving with the top down, singing at the top of lungs to Journey, playing golf or running along San Francisco’s Crissy Field, taking in the sea air.