Case Study

Check out our case studies, which demonstrate a proven track record of delivering exceptional ROI through strategic digital marketing. See how we’ve consistently achieved an increase in ranking and position over time for our clients, directly impacting their bottom line. Explore our detailed case studies to witness the power of our data-driven approach.

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Case Study

Hoover Krepelka

Client Industry: 
Family Law

Results –> 3 months

  • 97.9% increase in keyword rankings | Previous: 189; within 3 months: 374
  • 88.9% increase in top 10 positions | Previous: 9 in top 10; within 3 months: 17
  • 81.8% increase in organic traffic (total users) within the first 3 months (compared to December 2022 at 912 organic total users)

Results –> 6 months

  • 186.2% increase in keyword rankings | Previous: 189; within 6 months: 541
  • 344.4% increase in top 10 positions | Previous: 9 in top 10; within 6 months: 40
  • 322.3% increase in organic traffic (total users) within 6 months (compared to December 2022 at 912 organic total users)

Results –> 9  Months

  • 365.1% increase in keyword rankings | Previous: 189; within 9 months: 879
  • 377.8% increase in top 10 positions | Previous: 9 in top 10; within 9 months: 43
  • Overall YTD 792.2% increase in organic traffic (total users) within 9 months (compared to December 2022 at 912 organic total users)

Objectives Achieved

  • Improved form fills
  • Improved click-to-calls
  • Increased visibility on Google Maps, reviews & listing (via Google Business Profile)
  • Improved rankings (relevant)
  • Increase in search traffic
  • Increased targeted leads

Solution

Our client’s online presence went from being hard to find to a go-to destination, bringing in more relevant leads and helping them achieve their business goals, all while using an omnichannel approach to engage with their audience across different platforms.

We created a full-funnel organic marketing strategy to revamp Hoover Krepelka’s online presence. First, we made sure the words people were using to search for family law firms like theirs would easily be picked up by Google’s search engine and then lead them to our client’s website. Then, we created 100% human-written content that got people’s attention and helped them with their questions and needs.

To ensure our client’s message reached a wider audience, we continued with optimizing their website. We also repurposed their valuable content on social platforms, driving traffic and engagement in multiple places where their potential customers spend their time.

We also fine-tuned the technical stuff behind the scenes so their website worked well and was easy to use. To make our client’s website even more popular, we connected it with other trusted websites and directories on the internet to improve their backlink profile (which Google loves to see).

Finally, we made sure that when people visited their site, they found it easy to take the next step, whether making a call to the firm or filling out an inquiry form.