About The Design Boutique

For 24 years, The Design Boutique has helped law firms, professional services firms and growing businesses show up online the way they do in real life. Today that means getting found in Google, ChatGPT and AI search.

✓ A San Francisco boutique digital marketing, SEO and AI search agency with clients across the United States, including New York. Call or text 415.890.5934

Palace of Fine Arts in San Francisco, home of The Design Boutique law firm SEO and AI search agency

Our Story

24 years. Brochures, then websites, then Google, now ChatGPT. The tools keep changing. The mission never has: help great businesses get found.

We’ve Never Been Afraid of What’s Next

When we started, marketing meant brochures and business cards. Then websites. Then Google. Now it’s AI search, and the way people find firms has changed again.

Every shift, we’ve been early, because staying ahead is the only way to keep our clients ahead.

San Francisco street at sunset looking toward the bay, where The Design Boutique has served law firms for 24 years

Meet Laney Silverman, Founder

Laney Silverman, founder and Chief Creative Officer of The Design Boutique

Laney M. Silverman is the founder and Chief Creative Officer of The Design Boutique. She has created work for some of San Francisco’s top law firms, plus brands like Joe Montana, PayPal, Williams-Sonoma and UCSF.

Laney holds a BA in visual communication from Chico State, with postgraduate coursework at California College of the Arts. She is a ProVisors member and hosts The Golden Hour Podcast.

When she’s not working, you’ll find her driving with the top down, singing Journey at the top of her lungs, or playing golf.

Want to see what AI says about your firm?

Get Your AI Visibility Report →

Your Dedicated Team

Every client gets a dedicated team: an account manager who keeps everything on track, plus the SEO, AI search, web and content specialists doing the work. You always know who to call.

Meet the Team →

What Makes The Design Boutique Different From Other Digital Marketing Firms?

Our Values

HYPERION

Honesty + Honor

We act with integrity and do what we say we’ll do.

MENARA

Active Listener + Optimistic

We listen closely, under-promise and over-deliver.

CENTURION

Conscious + Thinking

We look at the bigger picture and build for long-term success, not just the next meeting.

RAINBOW EUCALYPTUS

Diversity + Change

We welcome different perspectives and stay open to new ideas, like AI search.

See all our values →

Who We Work With

Trusted by Law Firms and Brands

LAW FIRMS

Hoover Krepelka
Ferguson Law Group
Fairgrieve Law
LMS Law
Law Offices of Ruben P. Ruiz
WRAC
Crown, LLP

BRANDS

Joe Montana
PayPal
Williams-Sonoma
UCSF
Court of Master Sommeliers
Marriott Hotels
Gloria Ferrer
Empress Hotel La Jolla
Kinders Meats

PROFESSIONAL SERVICES

Central Glass Industries
NLS HR
Merit HR
Carlin & Associates CPAs
MJC Development

FAQs

Quick Facts About The Design Boutique

Laney Silverman, founder and Chief Creative Officer, started The Design Boutique in San Francisco 24 years ago after working at some of the city’s top agencies.

Our office is at 650 California Street, Floor 7, San Francisco, CA 94108. We work with clients all over the United States, including New York, the Bay Area and Silicon Valley.

We are a boutique digital marketing agency offering SEO, AI search optimization, website design, branding and content for law firms, professional services firms and growing businesses.

Personal, responsive and a little fun. We’re not a massive agency, so you get a dedicated team that cares about you and your business. We answer fast, sometimes too fast. We explain things in plain English and take your success like it’s our own, because it is. And if you hear Journey playing on a call, that’s Laney.

Call or text 415.890.5934, or book a call online. We’ll learn about your business and show you where you stand in Google and AI search.

Last updated: November 2026