What We Do

The Design Boutique helps clients grow through thoughtful storytelling,
branding with meaning and user experiences that have an emotional and financial impact.

BRAND STRATEGY
Define the brand personality. What needs to be said, vision statement and backstory.

BRAND DEVELOPMENT
Naming, tagline, corporate identity / logo design and copywriting.

PACKAGING
Retail packaging for boxes and labels.

DIGITAL
Design for mobile-friendly websites and apps.
From design to launch. The whole enchilada.

COMMUNICATIONS
Create collateral, signage, corporate communications and sales materials.

laney-silverman

Laney M. Silverman

Specializing in branding and websites, Laney has created work for some of San Francisco’s top law firms, restaurants and bars, boutiques, hotels, and hedge funds. Clients include Joe Montana, Court of Master Sommeliers, The Body Shop, Discovery Channel, Greystone Hotels, MJC Ventures, Macy’s West, Marriott Hotels, Pay Pal, Shannon Ridge Winery, Williams-Sonoma, UCSF, The Gap, and Men’s Wearhouse.

Laney M. Silverman is Chief Creative Officer + Founder of the Bay Area-based design studio, The Design Boutique. She is involved in every step of each project, from sketching to production.

Laney holds a BA in communication design from California State University, Chico, and continues postgraduate education, including coursework at California College of Arts.

A key factor in Laney’s success is combining traditional design theory and technology to communicate “the big idea.”

In her spare time, Laney can be found playing golf, running along San Francisco’s Crissy Field, or planning her next trip to Italy.