Case Study | Argenti Program

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Case Study

Next Level Strategies

Client Industry: Human Resources

Results –> 3 months (2024)

  • 1,502 total sessions across all channels
  • 365 sessions from Organic Search (24.30% of overall types of traffic sessions)
  • 57.81% organic engagement rate — highest of all channels
  • Average engagement time (Organic Search): 3m 20s
  • Total users: 984 | New users: 983
  • Average session duration (all channels): 2m 21s

Results → 6 months (2024) | Data compared to first 3 months

  • 3,477 total sessions across all channels | +131.4% from 1,502 total sessions
  • 1,092 sessions from Organic Search (31.42%) | +199.2% from 365 sessions
  • Organic Search share increased from 24.30% → 31.42%
  • 58.7% organic engagement rate — still the highest of all channels | +1.5% improvement from 57.81%
  • Average engagement time (Organic Search): 3m 16s | -1.9% (down slightly from 3m 20s)
  • Total users: 2,257 | New users: 2,257 | +129.4% from 984 total users
  • Average session duration (all channels): 2m 18s | -2.1% from 2m 21s

Results → 9 months (2024) | Data compared to first 6 months

  • 5,532 total sessions across all channels | +59.1% from 3,477 total sessions
  • 1,789 sessions from Organic Search (32.35%) | +63.8% from 1,092 sessions
  • Organic Search share increased slightly from 31.42% → 32.35%
  • 59.75% organic engagement rate — still the highest of all channels | +1.8% improvement from 58.7%
  • Average engagement time (Organic Search): 3m 18s | +1.0% from 3m 16s
  • Total users: 3,764 | New users: 3,765 | +66.8% from 2,257 total users
  • Average session duration (all channels): 2m 19s | +0.7% from 2m 18s

Objectives Achieved

  • Increased form submissions from qualified visitors
  • More click to call actions from mobile and Google Business Profile
  • Expanded visibility in Google Maps and local pack, plus stronger reviews and profile activity
  • Higher rankings for relevant, revenue-driving keywords
  • Significant growth in organic search traffic
  • More sales-ready leads from targeted searches
  • Services clearly communicated to new users for faster understanding
  • Online client base identified and engaged for easier, pre-qualified form fills

NLS_HR_website

Solution

Next Level Strategies partnered with The Design Boutique to increase online visibility and lead generation within the HR consulting space. Using the saliXus® Process Advantage, our proprietary performance framework, we built a foundation focused on measurable outcomes and platform adaptability.

Through targeted SEO 2.0, GEO (Generative Engine Optimization), and conversion-optimized content, we transformed their website into a steady lead magnet. We refined their user experience, optimized their core service pages for search intent, and implemented a full-funnel analytics strategy to monitor engagement and behavior in real time.

The results show consistent, compounding growth, more visibility, higher engagement, and stronger positioning in both Google and AI-driven discovery platforms.