Don’t be intimidated by all the acronyms and AI buzzwords. While terms like GEO and AI Search Optimization might feel new and scary, they’re really just ways to make sure your business is seen and recommended in the places people are looking for you. What you have to offer.
Understanding these differences gives you the knowledge you need to ask the right questions. You don’t need to know everything about AI — just enough to make smart decisions and guide your strategy. The only way to F it up, is not to do anything at all.
|
GEO |
AI Search Optimization |
|
|---|---|---|
| Where-> |
AI Search Engines = |
AI Assistant = ChatGPT, Gemini, Perplexity, Claude |
| How -> |
Type a query in a search bar |
Ask a question in a chat/conversational interface |
| What-> |
AI-generated search |
AI-generated direct answers or recommendations without needing to click links |
| Goal -> | Help users find information quickly |
Help users make decisions or |
| Get -> | Summary + links | Direct, conversational answer |
Does this make it more straightforward?
With Love, Laney
