In today’s digital age, clients are no longer just typing into Google — they’re asking AI assistants like ChatGPT for recommendations.
When searching for “good divorce firms in Silicon Valley for high-net-worth people,” it’s important your firm appears in these AI-powered conversations.
Take our client Hoover Kreplka, for example. They consistently show up as a top recommendation, thanks to strong online presence and optimized content.
How does this work?
ChatGPT and other AI tools don’t browse the web like traditional search engines. Instead, they generate answers based on vast amounts of data including licensed content, public web pages, and training data. This means having authoritative, publicly accessible information about your firm — through your website, profiles, and mentions — increases the chance you get recognized by AI.
Research shows that by 2026, over 60% of online searches could be made through AI assistants.
For law firms targeting high-net-worth clients, this shift means optimizing your digital footprint is crucial — not just for Google SEO but also for AI visibility.
Is your law firm ready to show up when clients ask AI? It’s time to make sure your online presence is AI-friendly, authoritative, and easily discoverable.
With Love, Laney
